Evaluation of Zara, UK Essay Example | Topics and Well Written Essays - 1500 words

Evaluation of Zara, UK - Essay Example According to the report Zara is able to access large quantities of stock based on its leveraging and access to finances. It is a boosting factor for its production targets, by which it stands to gain through the economy scale. Majority of its competitors do not have stable cash flow, hence they do not hold as much stock as Zara. An Example of such competitors is Mango. The second strength for Zara is the establishment of market and research through which it produces relevant and fast moving products and services. Zara keeps a good track of the market products and identifies the relevant needs and specifications of customers. Zara does a proper market study through its marketing promotions and gathers the consumer opinions to enable the production sector to adopt the emerging customer requirement. Fast fashion business has thus favored Zara since it began its implementation of flexibility in production brands.This essay stresses that  Zara, like other fast fashion chain stores in th e UK has its weaknesses, which poses a risk of losses and a decline in its overall performance. Zara runs a number of chain store subsidiaries in various parts of the UK, which are managed from a central administrative point. This leads to interference with the decision making processes. It means the decision making teams have to assess the situations of the chain stores distributed in many parts of the region before making proper decisions.